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Data-Driven Marketing for Government Missions

SEO, SEM, analytics, and AI-driven outreach that helps agencies reach the public, drive program participation, and act on real data. Veteran-led. Results-obsessed.

 

UEI VTQ1A8NCJ3M7   ·   CAGE 1A1A8   ·   Primary NAICS 541613

A veteran-owned agency built for public-sector outcomes

Data Driven Marketing is a Service-Disabled Veteran-Owned Small Business led by founder Jay Casper, a former U.S. Navy Aircraft Commander. We bring more than 20 years of digital marketing discipline, and hands-on SEO experience since 1996, to the communication challenges agencies actually face: making public information easy to find, driving enrollment and participation in programs, and giving decision-makers real-time visibility into what is working.

 

Our SDVOSB certification helps contracting officers meet socioeconomic goals. Our track record means they get senior talent on the account, not a junior team learning on their contract.

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SBA-CERTIFIED SDVOSB | VOSB

Jay Casper as a U.S. Navy Lieutenant beside his SH-60 rescue helicopter with his name sten
Jay Casper, President of Data Driven Marketing, professional headshot.jpeg

Core Capabilities
 

Search Engine Optimization (SEO)
Make agency websites and public information easy for citizens and stakeholders to find.

AI Marketing Optimization & Automation
Apply AI and machine learning to sharpen outreach, analyze large datasets, and improve communication efficiency.

Analytics & Performance Dashboards
Real-time KPI dashboards in Looker Studio, Power BI, Tableau, and GA4 for transparent, data-driven measurement.

Content & Multilingual Outreach
Accessible, Section 508-aware content that reaches diverse public audiences.

Strategy & Market Research
Audience segmentation, positioning, message testing, and go-to-market planning.

Search & Paid Media (SEM / PPC)
Cost-efficient campaigns for public outreach, program enrollment, and recruitment, optimized for action per dollar.

Why Data Driven Marketing
 

  • SBA-Certified SDVOSB and VOSB. Eligible for veteran set-aside and sole-source awards, and a direct path to agency socioeconomic goals.

  • Veteran leadership. Founder Jay Casper is a former U.S. Navy Aircraft Commander (SH-60F, 1,500+ flight hours, two WESTPAC deployments, Desert Storm combat search and rescue). Disciplined, mission-first execution.

  • 20+ years of marketing leadership, practicing SEO since 1996.

  • Principal-led engagements. Senior attention plus a scalable specialist network, not junior account staff.

  • Google Ads, Analytics, and AI certified.

Past Performance
 

  • Heritage College - VP Marketing, 11 years ($60M organization)

  • Directed all marketing. A $21M paid-media program produced 2.7B impressions, 7.1M clicks, and 446,000 conversions. Multi-site SEO generated hundreds of millions in revenue.

  • Data Driven Marketing - President

  • Raised client average search rankings 156% (measured in MOZ). Generated 30,000+ program enrollments. Built automated, real-time KPI dashboards for client decision-makers.

  • US West / Qwest - Business & Government Services (B2B)

  • Led a solution-selling and bundling strategy that generated $100M+ in incremental sales. Built a secure, database-driven market-intelligence system for sales teams.

Commercial engagements, with results translated to public-sector value.

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How to Work With Us

Data Driven Marketing is an SBA-certified SDVOSB under the Veteran Small Business Certification program, which gives agencies several streamlined paths to engage us:

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  • SDVOSB sole-source awards. Under FAR 19.1406, contracting officers may award us contracts up to $5 million directly, without full competition, when competitive SDVOSB offers aren't expected. A fast path from requirement to performance.

  • SDVOSB set-asides. Eligible for competitions restricted to certified SDVOSB firms across all federal agencies.

  • VA Vets First priority. At the Department of Veterans Affairs, certified SDVOSBs receive top contracting priority, and VA contracting officers hold broad sole-source discretion up to $5 million under VAAR 819.7008.

  • Subcontracting and teaming. We partner with prime contractors pursuing SDVOSB subcontracting goals, bringing certified status plus senior-level digital marketing execution to your team.

  • Open-market and simplified acquisitions. Available for direct purchases at any level, including micro-purchase and simplified acquisition threshold buys.​

 

Our SDVOSB and VOSB certifications are verifiable in SBA's Small Business Search, the government's system of record for small business certifications.

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Company Snapshot

  • UEI: VTQ1A8NCJ3M7

  • CAGE: 1A1A8

  • Business Type: SDVOSB / VOSB; Small Business

  • Primary NAICS: 541613 - Marketing Consulting Services

  • Additional NAICS: 541810 Advertising Agencies; 541820 Public Relations; 541511 Custom Computer Programming; 541512 Computer Systems Design; 541910 Marketing Research

  • PSC: R701 Advertising Services; D302 IT Systems Development

  • Location: Denver, Colorado

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Let's talk about your mission.

Whether you are a contracting officer, program manager, or a prime looking for a qualified SDVOSB partner, we are ready to help. Reach out for a capability briefing or download our one-page capability statement.

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